I have been a great fan of Seth Godin. I have read and enjoyed his blog for a long time. I have also read some of his books. But this is a great lecture that Seth delivered at Google as part of the authors@Google series. This is a great lecture. It would be educational for MBA students but it would also be useful for others.
I hope you enjoyed this video as I did. This is why Seth Godin is the world's biggest marketing guru today.